Benefits of Marketing Online

Marketing rules are the same no matter how big or small your business is: (1) brand your product, (2) determine who your target audience is, (3) get the sales, and (4) establish repeat customers. Online marketing is very effective in managing all four of these rules.

Online Marketing Defined

The definition of online marketing is: Placing your business or product on the Internet for millions of users to access so that you can turn your website into a strong tool to maximize your sales and business potential.

But online marketing is much more than putting your advertising online. Marketing online includes such areas as communicating with your customers, promoting your business or product online, and making sure that your website content is useful and up to date. The great thing about online marketing is that you don’t need to have a huge budget to put together a marketing campaign that is effective. There are tools that you can use to make your marketing techniques easy and profitable such website templates, shopping cart templates, and online marketing templates.

What You Need for Online Marketing to be Successful

There are some important points to consider before you get into the strategies and intricacies of online marketing:

• Communication. An important part of online marketing is how you respond to your customer’s e-mail. You don’t want to lose potential customers after you’ve made the effort to have them visit your website and then contact you for more information. E-mail is a very effective and cost efficient way for you to generate more sales. The key to this effectiveness is “consistency”. You need to be consistent in your response to your customers. You’ll also want to make sure that the tone of your e-mail corresponds with the tone you’ve set in your website content.
• Human Resources. If you’re going to succeed online you need to have enough people working with you. Efficient websites incorporate a personal touch with a fast response time to customers. Your goal is to turn the visitors to your website into customers. The standard time for a return e-mail is from 48 to 72 hours. If you wait any longer to e-mail back you risk losing the customer. This means that if you don’t have the man power to return e-mail in two to three days you need to take another look at your marketing strategy.
• Products people want to buy online. Before you start marketing online you need to be sure that you have a product or service that people want to buy. Customers need to find a value in what you’re selling. There are two motivating factors when it comes to selling online: cost and convenience. Ask yourself if customers will find it easier to buy online than finding a local store. Is it cheaper for them to buy this from you online?

Home based business primarily refers to any business of production or service that operates and administered from the owner's home. The world over, home base business continues to generate dynamic interest among increasing number of people, of different background and for various interesting reasons.

Most people are basically tired of laboring on the so-called 9AM to 5PM day jobs. They want to stop those hassles they pass through every commuting and set up independently.

Some people just want the kind of freedom that can afford necessities of life only. Some are afraid of being laid off work and want a viable business to fall back on whenever the whistle of 'sack' is blown on them. Some no longer feel appreciated by their bosses and organizations. Some fellows were able to discovered that they posses certain innate talents that could benefit mankind and also land them in a new surge of financial empire.

Others just want to have more time to spend with their family. However, just like you, the general reason is that people want to secure the financial future for themselves and family.

The internet explosive influence on home based business

Since the Internet deputed and got established as the centre point of business growth, it has continued to positively influence the already bourgeois interest for home business among people globally. And I am sure you are one of them! After all, you've been searching for proven ways to use the internet to make sweet dollars in the comfort of your home. Great! This article will guide you towards starting a new home business in which you need absolutely no investment and can earn lucrative income.

Web directory submission is lucrative

Now don't consider it any problem if you are not familiar with directory or article submission, instead, bears in mind that it's a service you can provide. Today, every website owner have fully realized the power, benefits and huge profitability in getting high ranking in major search engines such as google, yahoo and MSN.

While there are many routes to achieve top ranking on search engines, nevertheless, searchers dearly love contents that are informatively written and educative at the same time.

So this informed the 'secret' reasons search engines, especially google.com hold informative contents in high esteem. In other words, the more valuable information available on search engines, the more people will continue to visit them to get answers to their queries. The guys behind the search engines know this; it propels their businesses and increases their popularity among online visitors. In fact, google was able to build (and still building) a mountain of billions upon this concept of providing solid information.

The birth of web directory online

Since it's not possible for the search engines owners to physically provide those informative materials themselves, then, the responsibility fall on the webmasters who want their websites seen on search engine to embark on this task. And equally insist that only websites with solid information must be provided. Those consider lousy are overlooked or banned completely.

But those who comply adequately get their websites' highly ranked on top of the search engines. For example, let's assume you search for "bedding" on google - only those websites with solid contents proofed to give satisfaction to visitors' desires will appear first on top. Now, do you know what this means to those webmasters? A great possibility of making new prospects and customers, strong enquirers, newsletter sign up and sales and more SALES!

Directories help link popularity and search engine visibility. Since one of the main factors being employed by major search engines is called 'Link Popularity' in ranking websites, web directories have sprung up online to catch on this vital trend.

Here is the basic how it works

Directories are similar to yellow pages of all quality websites. If a website is submitted to such directory and accepted, the benefits accruable are mouth-watering. The webmaster will basically enjoy two profound benefits, thus: a) quality one way inbound links, and b) higher position in search engines.

Likewise, a quality article submitted to search engine friendly directory is capable of giving you quality traffic. How? They add inbound links to your site, thereby 'connecting' such websites to search engine recognition. For example, let me use the above keyword "bedding" again. If an article based on that keyword was submitted to quality article directories, and later, a visitor query google with that keyword, then, the chances of that site showing up higher is very high.

Webmasters need directory submission service

I believe your answer is a resounding 'Yes I am ready...' Now in this article, I will not only show you these ideas but will reveal a place you can lay your hands on customers in the next couple of days from now.

At this stage, you're cleared on the fact that directory submission service is highly sought after by webmasters because it's proven to help them improve incoming links, which also produces much needed top ranking in the search engines.

How to get started

Basically, your job entails researching search engine friendly directories, research where webmasters congregates and advertise to them; locate places/job boards where webmasters search for people to submit to directories on their behalf. Though webmasters can be found in many ways, but I advice you limit your search to forums where those who need this service openly admit it.

Here is how to accomplish this task...

1. Firstly search the web for the list of only search engine friendly directories. Visit google and type in keywords such as "viable directories" or "list of directory sites" or "list of best directories" "list of directory" and so on. Carefully wade through the results and chose at least 100 you find most viable.For article directory, simply type in keywords such as "article directories" and "list of article directories" and so on.
2. Carefully read through rules of submission of each directory and note them down with their Page Rank. You must have installed Google Page Rank toolbar which you can download at http://toolbar.google.com/ to find the page rank of the visiting websites.
3. Spend a week to test-drive the directories you select by submitting a test website and an article to them and watch the results. Why should you do this? It will give you a leeway to fully separate the results-oriented directories and also use as testimonial when you're finally ready to roll out your new home based business.


Here are some resources to find directories list. In as much as it's imperative to always search out latest directories that are promising, notwithstanding, I won't let you go without some resources to jumpstart your business.

* Digital Point Forums - You can find a bunch of brand-new directories announced here by the directory owners.
* Directory Critic -A collection of free web directories and article directories.
* AddUrl - Another solid database of free web directories.


A great forum online is http://forums.digitalpoint.com. There you'll find thousands of website owners waiting for you.

* Join as a member.
* Follow the instructions on the boards; read the FAQ, post questions on areas not clear and learn from what others are doing right and wrong. This will earn you good friends and nice reputation in a short time.
* Post thread advertising for web directory service. You may use headline like this:"$25 Gets Your Website into 100 Search Engine Directories..." And for an article service you may use this headline: "HURRY! Article Submission to 100 Directories Only $19"


If you handle people's jobs with honesty and answer their doubts with dispatch, you will soon be swarmed with lots and lots of jobs that will be too much for you to handle alone. In this case, here is my solemn advice for you.

Hire someone and delegate responsibilities to him. You can even do this cheaply if you hire few dedicated people to do the job for you and pocket the extra dollars on top of your revenues. If you are confuse how to go about this, post a short thread on any of the forum like digitalpoint.com. Specifically mention the amount of monthly salary you can afford. And, also take head; I suggest you start with one person and then increase from there as the need arises.

Finally let me leave you with few extra tips below:

* Don't charge too much when starting out.
* Manually submit as this give more credibility.
* Use both free and paid submission and charge accordingly, but let your clients know about both options.
* Be transparent.
* Watch new release of directory regularly and focus only on highest quality ones.
* Watch age of directories and observe if still relevant or not.
* Recent cache of sub-pages.
* Work with directories that are included in major search engines such as Google, Yahoo, MSN and others.
* Go for those that allow keywords in title tag.

There are many kinds of disposable cameras. All disposable cameras are already inexpensive, but there are some that are even more of a bargain than others. While individual disposable cameras are almost always affordable, sometimes the price becomes an issue when many need to be bought at once, such as for a wedding. Aside from that, it’s always nice to get the best price possible, even if you’re buying a single camera.

There are many sources for disposable cameras online, such as eBay. The way to get the best possible price per camera is to buy them in bulk. There are many retailers that cater to brides and grooms and offer good bulk prices, or even specific wedding packages. Typically, the more they buy, the better – the greater the quantity, the lower the price per camera.

Just remember that a discount disposable camera may or may not have a flash, and may not have the limited perks and options that are usually offered with disposable cameras such as processing with a CD. Typically they have 27 exposures each. Apparently some companies use generic (often reused) disposable cameras -- these are not as good as new unused ones.

Your best bet is to buy in quantity or bulk to get wholesale prices for your cheap disposable camera. Look for specials and sales too. Disposable cameras can be found for as little as $2.00 for a daylight camera (with no flash.) When the prices are already so low it can seem like a waste of time to look for a lower price yet, but there are some amazing deals out there. And it can be especially important to find good deals when you need to buy a large quantity. The good news is, those deals are out there. Packages designed for weddings can be especially cheap, but of course they can be used for any large event -- family reunions, graduations, school functions – the sky’s the limit.

Internet Marketing is one of the best forms of sales and marketing available today. It does not matter if you are a small company or a Fortune 10 company. Internet Marketing will help you get more leads than you know what to do with, sell more of your products and services, make better relationships, stay in touch with existing customers and so much more.

Most people draw a blank when it comes to Internet Marketing. Even high level executives, like CEO's and VP's of Marketing, are not sure what it is or how it really works or what they can get from it. Many think it's just internet optimization, others that it is internet advertising. It is both, and more...

Internet Marketing is now the most powerful tool at your disposal for marketing. It has everything traditional marketing has plus more and for less money. Here are some of the weapons available in your internet marketing arsenal: . Direct Mail . Target Advertising . Lead Management . Newsletters . Customer Management . Marketing Communications . Public Relations . Catalogs . Direct Sales . Hard Sales . One on One real time communication . Target Marketing . Segmentation . Branding . Product and Services Directories

These bullet points are just a few of the possibilities available with Online Marketing. Each point has enough information to write a whole book on the subject.

To start understanding the power of Internet Marketing you have to get away from several old notions and stereotypes about online marketing. One of those notions is your Main Website. Most people and companies have their home page and that's all they have. It is the symbol of corporate identity and their #1 form of communication online, or so they think. In reality most people will only visit your website when they are looking for you and only you. In rare cases will they find you if they are looking for your competition or the products and services you provide. Most companies, unless someone searches for them under their exact name or website, will never be found.

The reality is that even if someone looks for your products and services they will not find you. If you are lucky and good, a small portion will find you. The first step that you need to take to have a larger presence online is to create more Web Pages. Simple, right? Yes, actually. The problem is most people don't realize this simple fact. Now, how powerful is this idea? Well, imagine that you have 5 buildings or offices around your city, state, or country. Now imagine you have 10, 20, or 30 offices. How many more customers would you attract because you have more offices, more real-estate, more presence? It is the same concept online. The more websites you have the more business you will generate.

Your websites should not be all carbon copies of one another. They should all be different, all targeted, all packed with useful, up to date information.

These websites will generate more leads than your main website because they are targeted. For example, if you sell desktop software like Windows, ACT or Photoshop you would not create 3 websites selling all 3 software. On the contrary, you would create 3 websites selling each product individually. The websites would be targeted to that single product. For example, the ACT software is a sales management software so the website would have sales and marketing links and articles, tips on how to use ACT and even case studies of companies using the product.

Why would this ACT software website be successful? Think about it, if you are looking for this type of software online or any type of sales or marketing software and you find this site packed with information, what will you do? Most likely you will stay there and read more information, hopefully even bookmark the page and recommend it to others. This makes the website a real Marketing Website.

Critical mass: a term to describe the existence of sufficient momentum in a business system such that the momentum of the marketing becomes self-sustaining and fuels further growth.

As Perry Marshall puts it: "'Marketing on autopilot' is not some fantasy or theoretical ideal. It is the cornerstone of literally thousands of businesses and it quite literally is the difference between failure and success for many people." The object of this article is to show you how you can become successful by creating marketing momentum that drives an increasing number of buyers to your sales information, and allows you to boost your home business's profits by creating a marketing "critical mass" and to show you how, once this mass is achieved, your system runs on autopilot.

I've been meaning to write this article for months now, its funny how you get sidetracked by all the little things that don't actually build your business. It's ironic really, sitting down, putting pen to paper, to write an article about creating an unstoppable business, when you (and when I say you I mean me) have been procrastinating for several months now. But such is the life of an Internet marketer; we tend to do too much of the non-profitable little things and not quite enough of the things that build our businesses. By that I mean we don't do the enough of the stuff that puts leads in your inbox and, eventually, money in your pockets.

Most of us who have been around the Internet marketing arena for any amount of time, know the formula for business profits and success: putting our product information in front of enough qualified and needy buyers. The concept is intuitive really, it's simple exchange. And despite what you may have heard, marketing is a numbers game. Reality being the trickster it often is, getting enough qualified buyers to your sales information is the bane of most (the boon of the lucky few) marketers who have attempted to solve the traffic formula. There are many simple ways to drive buyers to your sales information both online and offline, expensive and inexpensive, productive and unproductive, but these secrets are closely guarded from most mere mortals, by those who stand to lose the most: those swindlers making the outrageous claims that its easy to do this if you just send them your money and you can start making money right away.

To say the least, without getting into ethics, the home based business industry is marketed in a very deceiving fashion. MLM and network marketing companies' "top level" income earners get rich off their new associates by devising misleading marketing that is appealing to their prospects' weaknesses and greed. Given the amazing percentage of people who fail in business it is only logical to assume that many of these sponsors desert those new reps to fend for themselves in the midst of a very competitive marketing environment. If not properly trained and sheltered, many new associates wind up as lambs led into a pack of hungry wolves. The advice of many companies to the new associate to buy leads, make endless prospecting phone calls to "tire kickers" and to solicit friends and family, too often winds up being totally fruitless and the new distributor ends up quitting. The alternative to this is copying or devising a marketing strategy and a system that drives interested prospects to the new associate's sales information, and allows that information to create leads and sales for them.

The emergence of private label rights articles and products and these have revolutionized the way marketers create eBooks, gather content for websites and market online. There are a few ways to really profit from private label rights, but this article will focus on what I believe to be most profitable.

This method involves maximising the potential of all types of private label rights: private label articles, private label reports and full blown private label products. I will outline the simple method that will enable you to utilize all of these types of products and profit immensely from this internet business in this article.

Firstly, you need to find a private label product that you believe is of excellent quality and one that you could sell for perhaps $27-$47. This is an important step because you will be basing your entire business around this product, and if you get it wrong, your business will more than likely fail. When looking for products, consider the competition in the niche, whether it solves a problem that many may have and whether it has sales material such as sales pages and graphics.

Secondly, you need to find as many private label articles related to the subject of the eBook as possible. Everyone knows articles are essential for traffic generation and the more articles you have to submit, the more traffic you will attract to your website. Articles are not only important for traffic generation however. They can also be used to create a free mini eCourse which provides your website visitors with an incentive to sign up for your opt-in list.

Thirdly, you’ll want some private label reports about similar topics to your main product. Reports are another excellent method of traffic generation due to their viral nature and can also be used as an incentive to sign up to your opt-in list, much like a free mini eCourse. Another use of reports is as a bonus to your main product. This increases perceived value and, if you keep the price the same, will increase conversions.

This is an excellent “lazy man’s” internet business because it involves very little writing, all the resources have been created for you already and it’s a simple case of utilizing them to their full potential. Many marketers would spend the majority of their time – or money – writing or having written the main product, the articles and the reports and perhaps this will be more profitable in the long run, but if you are looking for an internet business that you can build quickly and easily, then this is the perfect model for you. Once you’ve succeeded with one product and one business venture, find a new product and pursue a new business in a completely different niche. Some niches may produce a few thousand dollars for you, but some might produce tens or even hundreds of thousands in revenue and the majority of this will be profit.

It was only a few years ago that online booksellers had only a couple of options for listing their books on Internet marketplaces. Enter Amazon.com, and suddenly there were some radical changes in the landscape as well as a huge market for online booksellers. Amazon has modified the way many things are bought and sold through the Internet, but their greatest influence has without a doubt been with respect to books, CD's, and other goods with standardized numbering systems, e.g., ISBN and barcode identifiers. When they began to allow third-party sellers to sell used items alongside the new ones Amazon was offering, many people, and certainly some other businesses, thought they were crazy, but Amazon.com maintained that they were customer-centric and intended to provide a marketplace where their customers could make their own decisions while being assured of a satisfactory experience.Recently, some very interesting events have taken place that warrant at least a cursory look. Google introduced Froogle quite some time ago, but recently introduced Google Base which I believe is intended to be the long-term replacement for Froogle. Google Base offers a venue for online booksellers to list their Amazon inventory for sale and potentially a means for sellers to circumvent the sales commissions charged by Amazon.com. While Google Base is still in its infancy, once Google has all the details worked out and has integrated into their service a means for secure customer payment and seller notification, Base will in all likelihood be a real headache for Amazon.com. I say this because Amazon.com is accustomed to market domination and Google is not very well known as settling for being number two at anything. I am sure Amazon.com will counter with other incentives and features to maintain their position and market presence, but Google will go for position number one in online bookselling if they really decide to get into the business. The developments are going to be very interesting to say the least.An even more recent development that lends credence to the value of the bookselling market was Microsoft's announcement that they will be launching an Internet book search feature which will target only books in the public domain and those that publishers ask to have included which are under copyright protection. Thus, Microsoft is now at about the same point where Google was a few years ago, but is not targeting all books like Google first declared they would be doing.So, why are Google and Microsoft so interested in books? The only logical explanation is that both see a way to derive substantial revenues from the sale of books. What I do not understand is why it took them so long to see this. Amazon.com is a multibillion dollar company with very respectable annual earnings, and surely Google and Microsoft were aware of Amazon.com's business theme before now. Amazon.com did not get as big as it is by giving their services away.

The holiday season is similar to taking a great vacation – it's a euphoric time that is all too fleeting. The glitz and glamour of decorations, holiday music, and elaborate store window displays make it seem like the world has become one big amusement park. Even in the cold, big city, strangers smile at each other on the street, and everyone is a little more generous with their time, money, and compliments. With all of that good cheer and goodwill, who wouldn't be sad to see the holidays end?

Holiday letdown is a common experience which, for some people, is only the start of the winter blues. This year, as you take down your decorations and address those thank you notes, why not take some steps to prevent that inevitable post-holiday "downer" and make the month of January something to look forward to? Here are seven steps to help you beat the blues:

1. Get Moving

One of the most effective ways to beat a mild case of depression is through exercise. When you are physically active, your body releases endorphins that help you to feel a sort of "high." Regular exercise helps to alter the chemicals in your brain, specifically serotonin, which will give you a greater sense of wellbeing.

Exercise does not have to be brutal. Skip that dreaded spinning class in favor of a brisk walk with a friend, dancing in the living room with your kids, or even a yoga class. You may also want to get double benefit by exercising outside. January is one of the darkest months of the year and many people suffer from the "winter blues" due to lack of sunlight (also linked to serotonin). Why not take up an outdoor winter sport, such as skiing or ice-skating?

2. Make a Scrapbook

Relive the wonderful memories of your holiday by making a scrapbook. Either make a new one for every year or just add a few pages to one giant holiday scrapbook. Whichever you choose, making the scrapbook will help you appreciate the good times, and you can look back at it and smile on cold winter days.

Making a holiday scrapbook doesn't require a lot of time. Print out multiple digital photos on one sheet of paper, collect samples of the wrapping paper you used this year, and cut up the images from holiday cards. Jot down recipes from treats you made this year, add recollections about humorous or extra special things that may have happened, and include images from magazines and newspapers.

3. Hit the After-Holiday Sales

January is prime time for some serious retail therapy. After-holiday sales are everywhere throughout the month of January, as retailers try to get rid of items in order to avoid paying taxes on their inventory. Give yourself permission to spend a little, and you will actually save money on items you already need or want.

4. Plan Your Spring or Summer Vacation

Nothing takes your mind off of holiday letdown better than planning a vacation. Go online now and order brochures from every destination that interests you. Once that final box of decorations is stowed away, you can immediately dive into those glossy treasures you collected and plan the next exciting getaway. Rent some travel DVDs or look at photos of your past vacations for inspiration.

For sport enthusiasts and occasional sport lovers out there, there are quite a few chain sporting good stores to choose from in order to get what one needs to engage in their favorite pastime. One such chain store is the Academy Sports and Outdoors store and there are many great reasons to shop at this particular store for all of one’s sporting needs.

One reason to visit Academy Sports and Outdoors in person or online is due to the large array of sporting good items which they sell. No matter what one may be interested in with regard to sports, Academy Sports and Outdoors is sure to carry items relating to that particular sport. From golf to basketball and everything in between, individuals looking for sporting goods and apparel are sure to find exactly what they want at Academy Sports and Outdoors.

Another reason to do all of one’s sport-related shopping at Academy Sports and Outdoors is for the great sales which go on almost on a continual basis. This store advertises sales for many different items throughout the year. No matter if one is looking for clothing, shoes or sporting equipment, they are sure to find a sale item relating to their desired topic.

Lastly, shopping at an Academy Sports and Outdoors store will provide many options for the sport lovers to consider when shopping with a particular sport in mind. This store offers many different brands of clothing, footwear and equipment within each category of sport. For example, one may find a number of basketball shoes available at Academy Sports and Outdoors such as Nike, Addidas and New Balance, to name a few.

If one is looking to purchase sporting goods items for themselves or to purchase as a gift for others, visiting an Academy Sports and Outdoors store either in person or online might just be the best way to go.

If you want to accept credit card payments on your website, you need to engage the services of a credit card processing company. What these companies do is process the credit card payments that generate from your site including following through on approvals or denials so that your shipping department knows what to ship. The credit card processing company notifies the company by email when they have received an authorization from the credit card issuer as well as notify them if the sale is declined.Using the services of a credit card processing company can save you a great deal of time because you will not have to worry about obtaining authorizations or making sure that the payments are credited to your bank account as your processing agent takes care of all of that for you. Of course, you will pay for credit card processing, but the extra sales you can make because of your ability to accept credit cards online will make it worth the cost. Without the ability to accept credit card payments, you limit yourself to the methods of payment you can accept, meaning you have to wait for your customers to mail a check or money order. The problem with this antiquated way of accepting payments is that your customer will not likely be receptive to it and will go elsewhere to shop.You do not want to accept the services of just anyone who offers credit card processing, but you want to do some research and locate the one who best suits your needs. Each company has its own set of fees per transaction in addition to whatever the card issuer charges for the transaction fee, which is a percentage of the sale. In addition, you want to ,make sure that the credit card processing services meets your needs for volume and type of payment options you desire including debit card processing. After all, credit card processing is to help with your business, so the processing company you choose must be willing to work with you and develop a program that best suits your needs and those of your customers. They must be able to customize your services so that you have the most important payment options for the type of merchandise you sell.Why bother with a credit card processing company? You could, realistically, bypass the credit card processing company and manually process your credit card payments, but it would take a credit deal of time. This would mean calling for authorization and filling out the forms and submitting them to your bank the way it was done before the Internet became a big issue. Even with the use of credit card terminals, a merchant had to close out his sales for the day, and write a deposit slip for send to his bank. Credit card processing has changed all of that, thus eliminating a great deal of time, effort, and paperwork on the part of the merchant. Saving time and money means more income potential for the merchant as well as more time to devote to the customers.

Where there’s a will there’s a way, the old expression goes. With many online dating services there are ways to take advantage of most of the services they offer for free. Free Jewish dating is available for those with the savvy to investigate some of the many dating services available. Online, there are free offers that give you limited access to the site, which may be all you need. For instance, on many sites you merely have to register to scroll through the photos of prospective singles but you won’t be able to contact them – you post your information and hope they contact you. It may take some time, and you may have to go through a lot of first-date experiences before you meet the right person for you, but you’ll have done it without spending any money on the service. Other services will put you on their mailing lists for free and when they sponsor live social events you can pay the small fee for the evening and attend with the other members.Furthermore, there are websites that, in an attempt to compete with well-established dating services, offer most of their services for free in the hope of attracting a large audience for advertising purposes, merchandise sales and profitable social events. Searching out these services can lead to a very active life of free Jewish dating.Another very successful way to get active with free Jewish dating is to put your name on mailing lists for Jewish activities such as trips to Israel, other Jewish-themed vacation travel, parties and events that you might attend, but will have the extra added incentive due to the hopeful presence of single Jewish members of the opposite sex. In these cases, you will pay for the vacations, there will probably be a small charge to attend parties and other social events, but the service, the entity that coordinates these activities for Jewish singles, is free. Be advised, however, that there is no guarantee about how many people might show up at an event, whether or not you might be compatible with any of them, or even if anyone of the opposite sex might even show up. But at least the service is free, you’ll get a group discount for that well-needed vacation and there is enough food and beer at the party to more than compensate for the small fee.

Advertising and marketing should be a top priority for any business and with the age of the internet comes the best ever way of marketing and attracting new clients, customers and internet traffic, based on targeted online marketing. Using an internet marketing agency or SEO consultants for your campaign is both cost-effective and fully-measurable via online statistics software so you can track every aspect of your marketing campaignPay per click (PPC) is a popular method of advertising for mostly larger businesses and involves bidding on keywords to attract users to your web site. These "sponsored links" are then displayed at the top positions of search engines such as Google, Yahoo and MSN.PPC can and does work for many businesses, but unless you have a dedicated, sustainable budget, this is probably not the most cost-effective of routes. Click fraud has been a buzz word for a while now and it needs to be taken seriously before starting any campaign as this could prove costly to your business.The preferred option of internet marketing for most businesses and for the majority of search engine users, is the "organic" or natural listings which are essentially free, but rely on the algorithms of the search engines to determine which pages and sites appear at the top of the list.It is not rocket science to get a top ten search engine ranking, but if your business is in a competitive industry, it can be costly and you may have to wait up to three months before results are seen.To get new business with a top ten ranking on Google, Yahoo and MSN you will need to have an SEO consultancy that takes into account Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and a linking campaign to put a trust factor into your web site.Once you get a top ten search engine ranking through an internet marketing agency or seo constultancy, you will start to receive enquiries, phone calls and sales only if your site has undergone a usability and an accessibility test, without this all your hard work and investment may be for nothing. You could have a top ten search engine ranking, but if you have a poor website that does not make it easy for visitors to take the action you want them to, you have made a mistake and you will have to edit your website or get your SEO consultants or your internet marketing agency to do it for you.With a well planned internet marketing strategy, your website will benefit immensely and your web traffic will dramatically increase as a result.Search engine optimisation is not a mystery, more of a strategic implementation of good search engine policies and practices to ensure your online business fulfils it's potential.

Committed bargain hunters can find any type of candle-making supply at a discount -- anything from wax, to wicks, to scents, to molds. And there are a number of reasons why these materials are discounted. Many candle-making supply stores sell wholesale quantities at a discount. Some candle making supply dealers always sell their products at a discount, while other sellers may offer seasonal sales to capitalize on buying trends. A large number of stores always sell their candle making supplies at a discount. The candle-making supply market is very crowded, it is difficult for the individual sellers to remain competitive so many stores offer similar supplies and must undersell each other in order to remain in business. Internet discount candle-making supply stores often have extremely low overhead costs and are able to sell their products at great discounts. Discount candle making supply sellers can offer particular items at sale prices to capitalize on marketing research trends. For example, candle-making supply stores can reduce the price of red and green dyes and Santa Claus candle molds to take advantage of the Christmas season.Many candle making supply stores offer discounts based on the type and quantity of product sold. Sellers may offer buy one get one free type sales on wax or molds. Another example of this type of deal is to offer a certain number of free wicks for every pound of wax a person buys. Many candle-making supply manufacturers offer discounts on large amounts of supplies. These deals are usually designed for professional candle makers, but consumers can take advantage of them as well.Cheap candle making supplies are easy to find. Online stores in particular are known to offer great deals on any imaginable type of candle making supply. Many online sellers offer free shipping as well.

What is A USP?
A USP is a unique selling proposition.You MUST emphasize what makes you better than the competition. Let your customers know exactly how and why they will benefit from doing business with instead of someone else. Perhaps you offer a better guarantee than others, or your service or product might cost less, maybe you offer special advice or knowledge that is not available anywhere else, or your customer service might be better than the competition's or you might offer special incentives that no one else does.The bottom line, whatever your angle, when promoting your service or product is that you need to emphasize what makes you special or unique!And always give them information.People search the internet for information, not to be sold something. They do not want to read a sales pitch.You want to give each visitor to your home business site as much information as possible. When you take the time to educate them, you build credibility. Make your online business web site a valuable resource for your customers by giving them free tips and tools. This helps build your reputation while making your site one your readers will come back to, time and time again.This will help establish you as an expert in your field, knowledgeable and trustworthy. And once they trust you, they will buy from you!One great way to provide information and establish credibility is with a free newsletter. Spinning graphics and neat colors will not sell your service or product---your copy will. One of the most important factors in determining the success or failure of your online home business is well-written, compelling copy. This will determine the success or failure of your online home business.And never imply.If you have an online home business, you should never imply what you want your visitors to do, rather you should explicitly state it. This is hard for some because they do not want to impose their wishes on anyone, they prefer to be polite. But unless you are blunt with your visitors, you will see only mediocre or downright poor results.

It was only a few years ago that online booksellers had only a couple of options for listing their books on Internet marketplaces. Enter Amazon.com, and suddenly there were some radical changes in the landscape as well as a huge market for online booksellers. Amazon has modified the way many things are bought and sold through the Internet, but their greatest influence has without a doubt been with respect to books, CD's, and other goods with standardized numbering systems, e.g., ISBN and barcode identifiers. When they began to allow third-party sellers to sell used items alongside the new ones Amazon was offering, many people, and certainly some other businesses, thought they were crazy, but Amazon.com maintained that they were customer-centric and intended to provide a marketplace where their customers could make their own decisions while being assured of a satisfactory experience.Recently, some very interesting events have taken place that warrant at least a cursory look. Google introduced Froogle quite some time ago, but recently introduced Google Base which I believe is intended to be the long-term replacement for Froogle. Google Base offers a venue for online booksellers to list their Amazon inventory for sale and potentially a means for sellers to circumvent the sales commissions charged by Amazon.com. While Google Base is still in its infancy, once Google has all the details worked out and has integrated into their service a means for secure customer payment and seller notification, Base will in all likelihood be a real headache for Amazon.com. I say this because Amazon.com is accustomed to market domination and Google is not very well known as settling for being number two at anything. I am sure Amazon.com will counter with other incentives and features to maintain their position and market presence, but Google will go for position number one in online bookselling if they really decide to get into the business. The developments are going to be very interesting to say the least.An even more recent development that lends credence to the value of the bookselling market was Microsoft's announcement that they will be launching an Internet book search feature which will target only books in the public domain and those that publishers ask to have included which are under copyright protection. Thus, Microsoft is now at about the same point where Google was a few years ago, but is not targeting all books like Google first declared they would be doing.So, why are Google and Microsoft so interested in books? The only logical explanation is that both see a way to derive substantial revenues from the sale of books. What I do not understand is why it took them so long to see this. Amazon.com is a multibillion dollar company with very respectable annual earnings, and surely Google and Microsoft were aware of Amazon.com's business theme before now. Amazon.com did not get as big as it is by giving their services away.