Would you ever try to sell car insurance to people who don't have cars? Or how about selling meat to vegetarians? How about offering homeowners insurance to people who can't afford to buy a house?

A business owner who knows marketing knows that doing any of the above is a huge waste of time. People who do not own cars do not need car insurance. People who do not eat meat will not buy it and renters are not shopping for homeowners insurance. Offering these products to them will result in completely wasted time and no sales.

But I have seen many business owners are doing exactly that - they are spending time and money trying to sell their products and services to people who will not buy them. They do that by advertising and marketing their products and services to people who are not in their target market. And they get no results. Same will hold true for your business. If you market your products and services to people who are not in your target market, you will not get any sales.

Your target market are people who need, want and can pay for your products and services. If you want to make money, you need to offer your products and services to people in your target market. It is easy to sell car insurance to people who own cars and need car insurance. It is easy to sell meat to people who want to eat meat.And you can definitely sell homeowners insurance to people who just bought a house.

In order to sell your products and services, you need to reach people who need them and get them to your web site. So where can you find people who are looking for your products and want to purchase them? They are using the search engines and you can find them there. Over 70% of the people who buy online, use search engines to find products and services to purchase.

To get people who are using the search engines to find the products and services you are selling to your web site, use a process called search engine optimization. It is the process of modifying your web site content and meta tags to improve the search engine ranking of the page. Meta tags includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as links between pages on your same site and links to your web site from other web sites.

Once search engines know what material you offer on your web site, they can index it in their database. Once your web site is indexed in the search engine database, it will show in search engine results for keywords that are relevant to the information you have on your web site.

It is very easy to sell your products and services to people who already want to buy them. Use search engine optimization to get these people to your web site, sot that they can purchase your products and services.