Have you ever noticed when you are shopping at most any retail store there is background music being played and if you need help understanding how a product works or need aid in purchasing the correct equipment there is always a person near by to help you?

This is what your ecommerce or online sales website needs to achieve that comfortable atmosphere where visitors to your online store will enjoy shopping. When you make your store online comfortable with audio or video your customers are apt to stay longer on your website and that means a better chance of a sale.

Using audio in the form of quiet listening music will aid in keeping your customers online and enjoying shopping at your ecommerce store. They will feel comfortable and at ease which will allow them to browse your store and buy.

Another way in which audio on your website can aid in getting you more sales is when you can personally talk about a certain product and how it works, what it does, and just how the item can make their life easier. You will then be transforming your website into the feel of a retail store, with salesmen that offer their help to customers. Your customers will appreciate this extra feature and will also be able to learn about the products through listening instead of just seeing a product on a page.

Go the next step, add a video of how to use the product, how to install, or construct the product and show the many uses on the video of what the product can do for your customers. Now, you not only have a salesperson explaining the product, but you also have a technician showing how to use the product.

People are more apt to purchase products if they can tell that your website has real people behind the pages. Using audio and video will give your website that extra touch and your trustworthiness will go up as well. You will be providing your customers with a nice setting for shopping, a salesperson that can aid them with their purchase and a technician that guide them through the installation process.

Using audio and video on your ecommerce website to increase sales is a must. You will be giving the consumer what they want and deserve in our high tech world and they will not have to go to a retail store to have their needs met.

In today’s day and age just about every company has to have a website. It’s widely accepted that if your company doesn’t have a website, it’s not considered credible in its market. Yet how many companies actually consider their website to be truly an online sales tool? In fact most companies spend a lot of money to design and build fancy websites but they neglect to think of how they’re going to turn the website into a work horse for generating leads and online sales opportunities for their company.

Most business owners and executives don’t understand that even if they’re not engaged in selling a product through an e-commerce system, there’s still a great vast opportunity to increase their lead generation through guerilla marketing techniques related to internet marketing. And the core competencies in that area are performing good search engine optimization and having strong pay per click advertising campaigns that are focusing in your core markets.

85% of business buyers go to search engines to find vendors when they don’t have a preferred source, so it’s absolutely critical that you have an online presence and that you are well optimized with your website so that when people type in keywords related to your product or service you come up at the top of the search engine, whether it be MSN, Google or Yahoo. From there once a person who’s searching for your product or service clicks through to your website, what do they find? Do they find a nice “about us” page, or a pretty picture of your company? Or do they find readily engaging tools, free guides and offers that compel them to actually click on an offer and fill out a form and convert themselves into a sales lead.

Companies that are building websites without thinking about optimizing them for the search engines and without thinking about optimizing them for conversion of sales leads are entirely missing the boat. If your company is in the process of building a new website or redesigning its website and it’s not considering search engine optimization and developing great offers and conversion mechanisms in calls to action on its website, my suggestion is don’t waste your money. It’s not enough today to just have a nice piece of brochure-ware that does nothing. Companies that are really winning with their marketing expenses as it relates to web presence are the ones that understand the power of internet marketing and are turning their websites into workhorses for sales.

You know it’s only human nature to resist new ideas, concepts or changes in our immediate environment. Why is this true for each of us? Resistance is a learned behavior that we have learned thru our life experiences. Our experiences have caused us to become conditioned to resist certain changes in our environment. We resist because it’s more comfortable the way things are then if you were to change something in your “safe environment.” Now let’s apply this ideology to your sales prospects, are you ready?

I’m thinking of two words here, can you guess them? Your prospects will use these two words as a way to resist you and what you are selling. These two words are called “Sales Objections” and they will be a constant variable in the sales process. The only power that you have and that you can control is how you react to these objections. Charles Swindoll, American author, once said that life is “10% what happens to us and 90 percent how we respond to it!”

What are some strategies that you can use in response to your prospect’s resistance? The most obvious answer would be the questions that you ask your prospect that help them self-discover why they need your product or service. This makes a lot of sense, however, prospects are not waiting for your call, they are busy and very often prospects can be impatient. How do you even the playing field so that you can reduce this resistance? Below are seven practical tips that you can use immediately to reduce cold call resistance and these tips include:

1. USE HUMOR TO REDUCE RESISTANCE

Humor has a permeating effect to instantly change a prospect’s attitude from negative to positive. Try using a clever comeback when a prospect presents you with a sales objection. Another use of humor can be incorporated into the messages that you leave on your prospect’s voicemail. Since most voicemails from salespeople all sound the same they are than more likely to be deleted. When you use humor, you are standing out in a very unique way and you can expect to receive an immediate callback.

2. USE ENTHUSIASM TO REDUCE RESISTANCE

When you are enthusiastic over the telephone you create this energy between you can your prospect that is contagious. This positive energy can alter attitudes and buying behaviors. If you are excited about what you sell, don’t you think your prospect will wonder what all the excitement is about? Of course they will!

3. INTRODUCE NEW WAYS OF THINKING AND/OR NEW IDEAS TO REDUCE RESISTANCE

Life really is about perception. We may hear something in conversation and one person perceives it one way and another person may perceive it in a completely different way. In sales these same principles apply, for example, if you are presented with a price objection perhaps you want to breakdown the price for them. In other situations you may want to start using more words in your sales presentations that inspire feeling or imagery. Again, life is about perception and people buy according to what makes sense to them.

4. USE CREATIVITY TO REDUCE RESISTANCE

Creativity has the ability to transform thought. It has a magnetizing effect and is a powerful tool that you can use to inspire one’s curiosity. Once you have their curiosity, you now have their attention and this means your chances have now increased dramatically for your ultimate outcome---closing the sale! How and when do you use creativity? Creativity can be used in the words you say when describing your product, how you say something, what you say on your prospect’s voicemail or even in the presentation of your business proposal.

5. USE PASSION AND PERSISTENCE TO REDUCE RESISTANCE

The most successful salespeople are the ones who target the most successful prospects. When contacting these prospects it’s important to know that these prospects did not get to where they are by being reactive; they got to where they are now because of their enduring persistence! They jumped over many corporate hurdles to climb the corporate ladder to get to the position where they are now. They know that their climb to success wasn’t easy and can relate to passionate and persistent salespeople. If you are persistent, your persistence will be respected and your outcomes will be even that much greater.

6. USE INSPIRATION AND MOTIVATION TO REDUCE RESISTANCE

Can you think of the last time that you were inspired to do something? What motivated you to action? One way to inspire and motivate your prospects to action is by listening to motivational audio tapes and/or cds. When you begin listening to them you will be inspired and you can use this newfound inspiration by incorporating key phrases and quotes into your sales presentation. Some of my favorite speakers and authors include: Les Brown, Anthony Robbins, Zig Ziglar, Dale Carnegie, Dr. Carol Fleming and Brian Tracy.

7. USE THE POWER OF DIFFERENCE TO REDUCE RESISTANCE

Once again, prospects have become conditioned to resist your telephone call. It’s so important that you do something different to break up your prospect’s conditioned state of mind. When you do something different or something non-traditional in nature, you are STANDING OUT in a crowded marketplace. “The Power Of Difference” can be applied to any stage of the sales process. The earlier you apply these principles, the more likely you will inspire your prospect’s curiosity and the more likely you will increase your odds of closing a sale.

Telemarketing is not as easy as it looks. Telemarketing involves talking on the phone to someone you do not know and trying to convince them to buy a product, use a service, or sign up for a special offer. Many times, telemarketers fail because they are not doing the job properly.

Speaking is a skill, and there are techniques that can be applied to speaking that will help anyone become a successful telemarketer. These are the seven steps to successful telemarketing.

Step #1: Motivation. One of the most important things in telemarketing is motivation. Someone has to want to do the job. The overall motivation will determine how they speak to people. So, successful telemarketers are very motivated to do the job.

Step #2: Product knowledge. In order to successfully speak about a product or a service, the telemarketer must know about the product or the service. Customers will ask questions before they buy or sign up for something, so the telemarketer should be able to answer the questions. Knowing the product or service will help the telemarketer make a successful deal.

Step #3: Know the call format. There telemarketer should have a call format or a call plan. They should know the order of the call: the introduction, the description of the product, the price, the value of the product, how to order, and the closing. Many companies will have a script to follow. A successful telemarketer will know the script and use it to their advantage.

Step #4: Attitude. Attitude is evident on the phone. When someone is happy and excited, those emotions will palatable, even on the phone. Angry, upset, or frustrated telemarketers are usually not successful. So, the successful telemarketer will have a positive attitude while doing their job.

Step #5: Know the customer. A good telemarketer will know the customer. Know when it is a good time to call. Calling during dinner, early in the morning, or late at night will not be successful. If you call at a bad time, ask the customer when a better time to call would be. Know what they are looking for. Do not try to sell them something they are not interested in. This will create hostility. Listen to what the customer has to say. Their comments and input can help you guide the direction of your call. Respect the customer's feelings and comments. Knowing the customer is a successful technique for any telemarketer.

Step #6: Visualize your success. Many telemarketers receive bonuses or rewards for a job well done. A successful telemarketer will visualize his or her success. They set goals and work towards those goals. Having a vision of what you want to get out of this job will help create a successful telemarketer.

Step #7 Enjoy the success. A successful telemarketer will always take the time to enjoy the fruit of their hard work. They will be proud of their successes and will continue to strive for future success.

In conclusion, these sledge, and the motivation are all integral parts of a successful telemarketer. Telemarketing is not an easy job,even steps are simple techniques that any telemarketer can immediately apply to be successful. The way the materials are presented, the attitude, the know but it can be a very successful and rewarding job by following these seven proven steps to success.