Most enterprises that have an online selling channel would like it to perform better than it does. According to many analysts, the dismal 2.4 percent average customer conversion rate is directly attributable to a poor online user experience. This Macromedia white paper explores the reasons why customers so often abandon their shopping carts before their transactions are complete, and what online sellers can do to reverse this troubling trend. Find out how a new category of technology known as Rich Internet Applications can improve the overall performance of your e-commerce Web site by:

* Minimizing search time
* Improving conversion rates
* Increasing average order size
* Reducing shopping cart abandonment