Most companies underestimate the power of doing Search Engine Optimization (SEO) and Pay Per Click advertising (PPC). As a result, their businesses are failing to capture the opportunity to drive online sales leads to their company. Many CEO’s and top marketing people don’t understand that you no longer have to be in the e-commerce business to care about search engine optimization. Why? Over 90% of all business buyers go to Google, Yahoo, or MSN to search for a vendor. Our own company has benefited enormously from its SEO and PPC efforts. Today, we’ve evolved from being a local practice providing sales and marketing recruiting & consulting, to having a national clientele with a regular stream of inquiries coming from companies throughout the United States who are interested in using our services.

If you’re a business owner or marketing manager and thinking about how to generate more sales leads for the lowest possible cost, consider investing in SEO and PPC advertising now. But only do it after your website gets fresh messaging, a compelling value proposition and strong offers with lead conversion mechanisms, so that when your prospects come to your website, they like what they see and want to engage with you.

Cube Management helps companies accelerate their sales, by providing the Sales & Marketing talent they need to grow their business. Cube is a leading recruiting and consulting partner to mid-market and emerging growth companies in the technology, manufacturing, healthcare and business service sectors. We work across the spectrum of Sales, Marketing and Business Development, providing holistic solutions that drive revenue and profit success. Cube Management combines Strategy, Process and People, to produce great results. Download the Cube Management Recruiting Guide and the Cube Management Inside Sales Guide.