Aim High! There is little virtue in easy victory.”

—Sir Edmund Hillary, who with Sherpa guide Tenzing Norgay, was the first man to successfully summit Mount Everest.

Think of the effort that Sir Edmund Hillary must have put in to mount the 29,035 feet of the Himalayan giant Mount Everest. And we think that internet marketing is hard! Yet in spite of the difficulty that is inherent in mountain climbing expeditions, there are challenges in climbing the oft reputed internet peaks that dot the cyperspace landscape. These are obstacles that any person new to this arena faces. Web site optimization, traffic regulation, search engine submission—where does it end? Each of these mountain peaks has sub-peaks, and every time we think we have reached the top, we see that—as the famous poet Alexander Pope said—“Alps on Alps arise.”

So what does the prospective infopreneur do? Personally, I have struggled to drive to my site the traffic that will produce sales of the electronic books that I have authored and that are available there. I have tried buying traffic from the so called “traffic drivers,” but these are all a waste of money. And don’t be fooled into buying any of the scam products which go under many different names but all produce the same worthless results. Again, if it were that easy to produce big results, everyone would be rich and nobody would be working. That kind of makes sense, does it not? So what does one do then?

Recently, I had the fortunate experience of meeting someone who happens to be an expert at all this. It was one of those serendipitous occurrences where fate just had me at the right time at the right place. You see, in working one of my three current jobs, I was given a business card of one of the sons of a family-owned furniture store. I decided to call on him to see if I could sell him an ad for the new advertising book I’m working on putting together. When I called the store, the brother of the person I eventually met answered and expressed interest in meeting with me to discuss the advertising. When I went to the store, only the older brother, who happened to be a self-taught web optimization expert, was there. We started speaking, one thing led to the next, and suddenly he was telling me how 95% of his business came from online sales.

This mechanical-engineer-turned-computer expert said he studied for one year and read about three hours per day. He single-handedly made his web site a powerhouse marketing tool by implementing his optimization methods. He said that I could do the same if I put in the time. The only problem is that time is limited to me. Thus he offered to help me and mentioned how much it would cost. He offered to give me a written guarantee that would state how many increased visitors I would have by a certain time. The only problem with this is that because he is busy with some current clients, he cannot start with my site for about two months.

Now the difference between what this person is offering and what you get offered by some of these internet programs is quite substantial. First of all, he did not pressure me into buying anything nor did he make grandiose promises. He also stated that he could not start the work for a while, which made me feel comfortable in that he was not trying to get me to do something right away. He also did tell me that this would take time—about four to six months before we would reach the desired targeted traffic. Again, no overnight “get a million visitors to your site” type of thing.

After I implement some of the strategies that this consultant is suggesting, I will write a follow up article on the results. If they are substantial, I will let my readers know, and I will try to share with them any potentially useful information. Until then, we have to continue to aim high; however, we have to be willing to work for such high ambitions—and also be patient until they are realized.