How do you achieve success on the Internet? True enough, your website concept and its design, the content you provide and the quality of your product, service or opportunity are all essential elements. But ultimately the success of any online business relies on getting the traffic it needs. Make no mistake though: highly targeted traffic is what we are talking about here, and the best way to achieve this nirvana of the internet world is to learn and implement the right marketing strategies from the start. In other words, if you want to make money online, you must use traffic building methods which create targeted traffic to your website This is where using the right tools make all the difference. The InterNetwork Marketing Success Toolbox will help online marketers and web entrepreneurs attract quality prospects to their online sales or lead capture pages. Probably one of the most significant and effective tools available today is Google AdWords.

So how does Google AdWords work? With more than 40% market share and over 2.7 billion search queries performed in the US alone, Google currently dominates the Internet search engine market. That is why webmasters and online marketers from all over the world are so eager to have their sites rank high in the Google results pages. Achieving a high ranking usually means high traffic and more opportunities to monetize it. On the other hand, those search engine results pages also provide InterNetwork Marketers another great way to advertise their products, services or business programs through well-crafted ads and links. As a result, Google launched the AdWords service, which not only enables online businesses to promote their products and services to a very targeted audience, but also virtually guarantees instant traffic. What Google AdWords does is display relevant text based ads within its search engine results pages termed as "Sponsored Links". So, whenever someone searches for a particular keyword, these relevant "sponsored" links appear in a separate section thus giving excellent exposure to the sites listed.

Stay tuned for Part 2 where we go into the specifics of creating your first Google AdWords campaign...