One of the main reasons that people leave your website is because they cannot find what they are looking for on your website. They have entered what they are looking for in a search engine. The search engine throws the result where you because of your excellent SEO are ranked in the top results for that keyword. The user clicks on your link in the search engine and reaches your website. Then BLANK he or she cannot find what he or she is looking for on the page he visits or the next page and he is out of your website back to the search results to see another site he can visit.

Check your web statistics and if the average viewer is viewing only 1 or 2 pages per visit then you seriously need to take a look at your website content. Cause although the visitor has made it to your site has not been able to find what he is looking for and leaves the website.

Your website content should have the same keywords that users have used to visit your website through search engines. When visitors find the same keywords they have used on search engines on your site they relate to the website more and get the feeling they have landed on the right website and are automatically inclined to click further into your website.

Users need to be reassured that they are on the right website if you want them to click further into your website. You have to make them feel sure that your website contains what they have searched for on search engines. Once they see the same content they are pleased and more willing to continue browsing and finally purchasing from your website.